All businesses and organizations need a plan to deal with incoming or unexpected events that could put their hard-earned public reputation at risk. The old saying, “a reputation takes years to build, and minutes to destroy” rings true … (read more…)

Public relations is a wide-ranging field that involves many different practice areas. From promoting an event, to mitigating public scandals, to securing key opportunities and facilitating relationships – PR covers a lot of ground.

Today, we … (read more…)

Public relations and marketing have a lot in common. They are both ways to get a message across to an audience, and while they may share some similarities – there are major differences in the approach that they take to accomplish that goal.

The … (read more…)

When perfectly crafted, the right pitch can attract the attention of a wide variety of reporters and in turn yield exceptional results for clients. By landing a media placement in a high-authority outlet, you are helping your clients expand their … (read more…)

Used across countless industries, press releases act as the perfect medium to share new and newsworthy announcements. From product launches to corporate accolades, the main purpose of a press release is to spread the news far and wide in the hopes of … (read more…)

Public Relations is an industry that’s constantly growing and changing with the influx of trends that reach the market each year. And it is crucial to stay up to date with the trends in order to stay relevant in such a competitive industry.

As … (read more…)

Media interviews can be very exciting and very helpful to your career. However, media interviews are only helpful if they are done right. A media interview may look easy on screen, but there is quite a lot of work that is needed to make these … (read more…)

In the past, marketing and public relations departments operated separately from one another. The two had different objectives. A PR team traditionally centered in on media relations – hustling to get their clients to appear in a positive light in … (read more…)

The use of social media has increased tremendously over the last few years and shows zero signs of slowing down. In the past, social media used to be a place where you could give a quick “Happy Birthday” to an old friend, or post a … (read more…)

Influencer marketing is a term that many individuals and brands are already familiar with. It has become increasingly popular over the last few years. With the recent technological advances and the evolution of more image-based platforms, influencer … (read more…)

Video content has become a hot topic these days and is shaping up to be the next best option for successful content marketing strategies.In fact, according to Cisco’s Visual Networking Index: Forecast and Trends, video usage in 2019 is estimated to … (read more…)

Content is king, and although Bill Gates famously declared this back in 1996, content still plays a critical element in today’s marketing and PR strategies. In the age of social media, companies and organizations face an ever-increasing demand to … (read more…)

Red Banyan is happy to announce the promotion of Robbin Lubbehusen to Chief Operating Officer!

Robbin has been an integral member of the Red Banyan team since joining as the Vice President of Operations in 2015. Her promotion to Chief Operating … (read more…)

Red Banyan is pleased to welcome Matthew Carswell as the latest addition to its South Florida office!

Matt joins our team of talented PR professionals as an Account Executive to help deliver results for our roster of international clients. … (read more…)

The recent College Admissions Scandal has made headlines around the country after powerful business executives and well-known celebrities were charged with fraud for their *alleged* attempts to cheat their kids’ way into respected schools. … (read more…)

In recent weeks, R. Kelly has faced renewed scrutiny stemming from numerous allegations of sexual abuse and inappropriate relations with minors. To address the ongoing PR crisis, the singer recently gave an emotionally explosive interview to CBS This … (read more…)

Red Banyan’s Vlad Drazdovich recently shared his expert opinion on the future of Jussie Smollett’s career with Meghan Keneally of ABC News.

Red Banyan is happy to announce the promotion of Jodie Singer as Senior Account Executive, which exemplifies the continued success of its talented staff.

Jodie has been executing fully integrated PR strategies to achieve success for Red Banyan’s … (read more…)

Red Banyan’s Vlad Drazdovich speaks with CNN about the future of Jussie Smollet’s career.

In today’s highly competitive business environment, investing in public relations is an absolute must for many businesses and organizations.

But what if you are just starting out and don’t have the budget for a professionally executed PR … (read more…)

Singer R. Kelly has faced serious PR fallout following Lifetime’s bombshell documentary series “Surviving R. Kelly,” which detailed serious allegations of sexual misconduct over almost two decades of stardom.

Red Banyan Founder and Principal … (read more…)

It’s official.  Taylor Swift has been dubbed Twitter’s Most Influential Person for 2018 by social media monitoring company Brandwatch.

In today’s … (read more…)

Megyn Kelly has weathered numerous controversies in the past, but the recent storm surrounding her comments on the use of blackface have prompted NBC executives to relieve her from her morning-show.

Red Banyan’s Evan Nierman discussed the media … (read more…)

So far, 2018 has been a very successful year for Red Banyan, and we are looking forward to even more growth and success in the coming year with the opening of our new office in Atlanta, Georgia.

Red Banyan’s Director of Media Strategy Kelcey … (read more…)

Florida Atlantic University recently signed an agreement with Sheba Medical Center, Tel HaShomer, the largest hospital in the Middle East.

In this historic collaboration, doctors from Sheba Medical Center will travel to Boca Raton to lead an … (read more…)

A recent episode of CNBC’s hit TV show American Greedspotlighted the financial Ponzi scheme which Ephren Taylor used to scam hundreds of victims out of tens of millions of dollars.

Taylor was eventually brought to justice and now faces … (read more…)

Local barber and founder of The Backpack Barber, a nonprofit that seeks to help improve the lives of the homeless, Greg Young was recently interviewed by The South Florida Sun Sentinel.

Young has an … (read more…)

Red Banyan would like to welcome Kelcey Kintner to the team as their new Director of Media Strategy!

With a background in journalism and television reporting, Kintner will use her wealth of media industry experience to plan and execute strategic … (read more…)

Supreme Court Nominee Brett Kavanaugh has been the topic of heated debate over the past several weeks, as multiple women have come forward to accuse him of sexual misconduct and even assault.

The allegations against Kavanaugh and subsequent media … (read more…)

Respected entrepreneur and RV guru Gigi Stetler recently … (read more…)

Leading sports memorabilia grading and authentication service SGC recently appeared at The National Sports Collectors Convention in Cleveland. To celebrate its 20thanniversary in business, the company brought a special exhibit displaying … (read more…)


Red Banyan’s President Evan Nierman sat down with The Wrap and other crisis management experts to discuss Louis C.K.’s surprise return to comedy, following allegations of inappropriate sexual behavior in the wake of #MeToo.

Some say … (read more…)

We are thrilled to share that Red Banyan is continuing to expand its team and influence with the opening of a new office in Dallas-Fort Worth Texas.

Texas is now the third city added to Red Banyan’s list of locations joined by South Florida and … (read more…)

We are excited to announce that Red Banyan was recently named on GrowFL’s 2018 Florida Companies to Watchlist! In addition, the South Florida Sun Sentinel also highlighted our firm among only 17 South Florida-based businesses that were … (read more…)

Red Banyan is excited to announce that our longtime team member Pamela Armstrong was recently promoted to Director of Accounts.  

In Pamela’s six years as an Account Executive, and later, as a Senior Account … (read more…)

United Press International today reported on plans underway by international investment firm, The Guidry Group, to build one of the largest deep-sea ports in North Africa near the city of Susah in northeastern … (read more…)

We are pleased to announce that Red Banyan continues to expand its South Florida headquarters with the recent addition of Michele Anapol as our Director of Content.

In her new role at the agency, Michele will lead and support numerous client … (read more…)

The #MeToo movement shook up the entertainment industry with back-to-back accusations of sexual abuse and misconduct by many of Hollywood’s household names. As some of these men, are now reportedly planning their return to the public sphere, can … (read more…)

We are excited to announce the promotion of Vlad Drazdovich to Senior Account Executive at Red Banyan.

In Vlad’s almost three years as an Account Executive at the agency, he was able to secure numerous pieces of earned media coverage in top … (read more…)

Red Banyan founder, Evan Nierman, recently spoke with Voyage MIA, a publication focused on highlighting the most inspiring entrepreneurs and independent businesses in South Florida. In the interview, Nierman shares his story of becoming an … (read more…)

Since Harvey Weinstein, more than 70 high-profile male executives and celebrities have been publicly accused of sexual misconduct. As Lucia Graves of The Guardian notes in her recent piece titled (read more…)

If you are planning on getting your afternoon coffee fix at Starbucks today, you should hurry up. The cafe chain is closing its stores nationwide starting between 1-2 p.m. today for four hours in order to put nearly 175,000 of its U.S. employees … (read more…)

Manhattan lawyer, Aaron Schlossberg, has made national news recently after being recorded arguing with a sandwich shop manager and making anti-Latino comments because some of the employees were speaking Spanish.

“Your staff is speaking Spanish … (read more…)

Miami’s Christopher Columbus High School prom torpedoed into a PR crisis when a caged tiger was wheeled into the center of the room to entertain the students.

The “Welcome to the Jungle” themed spectacle didn’t end there. Other surprising … (read more…)

Social media worked itself into a frenzy this week when “Gossip Girl” star Blake Lively made some drastic changes to her Instagram account. The famous actress and popular social media influencer deleted all of her images and unfollowed everyone … (read more…)

Allegiant Airlines has recently come under fire following a blistering report by CBS’ 60 Minutes, that criticized the Las Vegas-based air carrier’s safety track record.

According to 60 Minutes, Allegiant Airlines … (read more…)

Can sexual harassers redeem themselves and make a career comeback? And if they can, what should the path to public forgiveness … (read more…)

Facebook CEO Mark Zuckerberg recently sat in front of Congress for a Senate Judiciary and Commerce Committee hearing, following the company’s recent privacy (read more…)

Facebook recently found itself in the middle of a major public relations crisis after news broke that the private information of more than 50 million of its users was harvested and used by data mining firm Cambridge Analytica.

Following the … (read more…)

The public relations and industry is constantly evolving and maturing every single day. Today’s PR firms face numerous challenges. From finding the right talent to facing intense competition, keeping a thriving business is oftentimes much more … (read more…)

The current White House administration continues to undergo significant staff changes. Last week, Hope Hicks has stepped down from her position as White House Communications Director after admitting to the House Intelligence Committee that she … (read more…)

South Florida-based public relations firm Red Banyan continues to see growth in its Washington, D.C. office with the addition of Rachael Payton as an Account Executive. In her new role at Red Banyan, Rachael is responsible for developing and … (read more…)

Dick’s Sporting Goods, one of the nation’s largest sports retailers, announced Wednesday morning (Feb 28) that it will no longer sell assault-style rifles in its stores and will not sell any guns to people under 21. … (read more…)

Snacking enthusiasts across the Internet recently criticized the Doritos brand and Indra Nooyi, the CEO of its parent company PepsiCo.

All because in a recent interview with (read more…)

NBC’s This Is Us has been tugging at the heart strings for millions of viewers. In its latest aired episode, the TV show revealed a scene where the show’s beloved character Jack Pearson dies due to a fire sparked by a slow cooker. … (read more…)

Swedish clothing retailer H&M became a hot topic in recent days after one of its children’s hoodies stirred a firestorm of controversy. Reading “Coolest Monkey in the Jungle,” the hoodie was modeled by a young African American child. … (read more…)

With more than 15 million subscribers on YouTube, popular vlogger Logan Paul has been the center of sharp criticism surrounding his recent posting of a video taken in Japan’s Aokigahara forest that showed a suicide victim.

Red Banyan Founder … (read more…)

As the team at Red Banyan is wrapping up yet another year of successfully preventing and mitigating public relations crises for our clients, now is a good time to reflect on and draw lessons from some of the most widely discussed PR disasters of … (read more…)

Stories of sexual misconduct by high-profile public figures continue to make news headlines nearly every day. From actors and entertainers to political figures and business executives, dozens of widely recognized men have been accused of sexually … (read more…)

Increasingly, brand managers turn to social media to help companies and business executives connect with their audiences and establish a positive brand identity. As a result, a comprehensive social media strategy has become an integral part of most … (read more…)

From mass protests against the company to (read more…)

Stories of sexual misconduct continue to dominate national headlines as dozens of women and men come forward with disturbing allegations.

A recent article in (read more…)

Time and time again, Denver-based restaurant chain Chipotle finds itself in the middle of some form of a PR crisis. Whether it is a virus infection, … (read more…)

Famous fashion designer Donna Karan and her fashion house DKNY have been under fire in recent weeks after the designer defended Harvey Weinstein amid allegations of his sexual misconduct.

“It’s not Harvey Weinstein,” Karan said in an … (read more…)

Wendy’s social media team has scored another hit recently by engaging in a hilarious rap battle with chicken wings restaurant chain Wingstop on Twitter.

It started with a viral tweet suggesting that “GameStop, Wingstop” sounds like a line from … (read more…)

Recent allegations of multiple instances of sexual harassment against movie mogul Harvey Weinstein have stirred up a firestorm of controversy.

Numerous celebrities, including Angelina Jolie, Gwyneth Paltrow, Rose McGowan and Cara Delevingne have … (read more…)

On this blog, we often highlight stories of social media disasters, when a careless Facebook post or an (read more…)

As Americans across the nation are mourning the victims of the terrible mass shooting that took place during the Route 91 Harvest Music Festival in Las Vegas, CBS News is dealing with a different type of crisis.

One of the network’s legal … (read more…)

Uber’s reputation has seen better days – that much was clear when the company’s new CEO and former head of the online travel site Expedia, Dara Khosrowshahi took the reins of leadership from Uber’s original CEO and founder Travis Kalanick … (read more…)

Consumer credit reporting agency Equifax has been in deep crisis mode after news broke earlier this month that the company was hacked, exposing personal information and social security numbers of 143 million people.

It seemed as though what … (read more…)

Swedish YouTube star Felix Kjellberg better known worldwide as PewDiePie is in hot water after using the N-word during a video game livestream on Sunday. Known for his high-energy gaming videos, that are often laced with profane commentary and … (read more…)


Burning Man festival organizers had to act quickly after a 41-year-old man broke through two layers of security and jumped straight into the flame during the iconic “Man Burn” ceremony on Saturday night. After being … (read more…)

Any natural disaster poses a serious threat not only to people within affected communities but also to businesses and organizations that serve them. And such threats extend far beyond simple property damage.

Lakewood Church pastor and prosperity … (read more…)

We are pleased to announce a new addition to our growing team of … (read more…)

It’s back-to-school season, and many brands are rushing to roll out new products and offerings to take advantage of the increased demand for school supplies and apparel for the upcoming school year.

Following suit, British shoe brand Clarks … (read more…)

An entire girls softball team was kicked out from the Junior League Softball World Series over the weekend for posting a Snapchat photo of six of its players, five of whom were flipping the bird with the caption: “watch out host.”

The Atlee … (read more…)

After previously keeping its stores closed on Thanksgiving, video game retail chain GameStop is facing some criticism following its announcement that it plans to stay open during this year’s holiday.

“To better serve our guests with their … (read more…)

We are excited to share with you our newly updated name and logo. We shortened it from Red Banyan Group to simply Red Banyan, and redesigned our new logo to reflect the updated brand.

Check out our recently published news release for more … (read more…)

Around ten years ago, Twitter first introduced the idea of using the hashtag symbol as a means of grouping and searching for relevant content. Since then, the humble hashtag has become virtually ubiquitous, not only on social media, but in our very … (read more…)

On Thursday afternoon, Kenny Ames, Director of Client Relations at Red Banyan, … (read more…)

Leading crisis PR and strategic communications agency, Red Banyan … (read more…)

From sexual harassment allegations, to federal investigations into its software, to a $20 million dollar settlement over driver earnings, ride-hailing platform Uber has been plagued by non-stop PR crises for a long time.

The barrage of … (read more…)

National Journal … (read more…)

Warby-Parker, an American eyewear company, recently made headlines and got tons of earned media coverage by simply being smart and creative on social media.

Montana republican candidate for the House of Representatives Greg Gianforte allegedly … (read more…)

Red Banyan, a top public relations firm, is pleased to announce Kenny Ames as its Director of Client Relations. Based out of the agency’s Washington, D.C. office, Ames brings nearly 20 years of expertise in public service, advocacy, the media, … (read more…)

Coffee chain Starbucks has been at the center of attention over the past week. All because of a weird colorful and calorie-dense new drink called the Unicorn Frappuccino.

Available only from April 19 to April 23, the Unicorn Frappuccino became an … (read more…)

With online video content quickly becoming the go-to source of information and entertainment for modern consumers, it is easy to see why … (read more…)

Following the forced removal of a passenger last week, United Airlines has been working to repair its public image. Statements recently released from the … (read more…)

United Airlines has been battling a firestorm of public criticism following an incident on Sunday when one of its passengers was forcibly removed from an overbooked flight. Several videos surfaced on social media showing a man being dragged out of … (read more…)

Pepsi and Kendall Jenner have been publicizing their new partnership naming Kendall as the new spokesperson for the brand. However, immediately after the first commercial was released on Tuesday, April 4th, it received backlash on social and … (read more…)

“Today, more than at any point in our history, perception is reality. How we present ourselves online makes a difference in how people view us. Our online lives may be even more important than our actual, real lives.”

Evan Nierman, (read more…)

Red Banyan’s very own Evan Nierman was recently invited to present … (read more…)

In just over two months since the beginning of 2017, ride-sharing platform Uber has somehow managed to involve itself in years’ worth of public relations scandals.

First, there were allegations of sexual harassment from former Uber engineer (read more…)

The 2017 Oscars will definitely be remembered for its groundbreaking lineup of talented contenders, but, unfortunately, it will also be remembered for an unprecedented mistake that gave rise to one of the most sensational scandals in the awards’ … (read more…)

The United States Tennis Association (USTA) became the center of an embarrassing blunder when it mistakenly performed the Nazi-era version of Germany’s national anthem before a Fed Cup match in Hawaii on Saturday.

“Deutschland, Deutschland … (read more…)

Attracting one of the largest TV audiences of the year, Super Bowl night has long presented giant opportunities for many advertisers and PR pros alike. In an attempt to generate buzz and grab the audience’s attention, brands are eagerly spending … (read more…)

Over the past decade, social media has managed to completely permeate our lives. For many people social media platforms have become the … (read more…)

According to TechCrunch, ride-sharing app Lyft recently surpassed its main competitor Uber in App Store downloads for the … (read more…)

Photo by: … (read more…)

Every crisis situation is different and needs to be approached comprehensively, taking into consideration a variety of unique factors pertaining to it. Still, certain rules and practices of an effective crisis PR response can be applied across a … (read more…)