Red Banyan Group Blog


Brad Palubicki, President of NuMale Medical Center, recently became a contributor for more…)

career fair

Evan Nierman, Founder and Principal of Red Banyan Group, appeared as a featured speaker at the Student Career Fair last night at Miami Dade College. The renowned communications expert talked about the current … (read more…)

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Red Banyan Group Founder and Principal Evan Nierman flew to Atlanta, GA this weekend, where the Public Relations Society of America and the Public (read more…)


Remember that awkward moment when Starbucks announced their “Race Together” campaign? While some responded with “Can I just have my coffee now?”, others questioned their corporate authenticity in the fight for ending racism in America. … (read more…)

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A leading health and nutrition supplement manufacturer IQ Formulations and its CEO Jay Cohen were featured in the recent issue of South Florida Business & Wealth magazine.(read more…)

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The Washington Times recently published an article by Red Banyan Group’s Founder and Principal Evan Nierman, where the communications expert shared his unique insight and takeaways from the Lamar Odom story that has taken the national news media by … (read more…)


Red Banyan Group, aka RBG, is seeing its website traffic spike since #RBG began trending on Twitter today.

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Leading crisis communication agency Red Banyan Group was recently contacted by Bizwomen, a division of the national Business Journals, to share its expert assessment of Hillary Clinton’s performance before the House Committee on Benghazi last … (read more…)

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Petra Laszlo – ring a bell? If yes, that’s because this isn’t her first go-round with international headlines.

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Barbie, the famous Mattel doll has always been an icon. However, the icon’s symbolism has shifted quite dramatically over the years. Barbie was once considered the model woman; perfect body, hair, clothes and man. The doll line’s problem began … (read more…)


In any industry, it is important to proofread. In the textbook industry, it is extra important to proofread. McGraw-Hill, a corporation worth millions and known well for its education publishing, is under fire for an inappropriately underwhelming (read more…)


Red Banyan Group Founder and Principal Evan Nierman was featured on the pages of Modern Healthcare Magazine yesterday.

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Red Banyan Group continues its growth with the hiring of Vlad Drazdovich as its newest Account Executive. In his new position at the expanding firm, Vlad will manage a number of client accounts and execute a variety of public relations strategies and … (read more…)


This past Sunday the 2015 Television Academy’s Emmy Awards returned to the living rooms of television lovers across the country. Ahead of the awards, each celebrity makes their debut on the red carpet. Meanwhile, fans … (read more…)


Advancements in technology over the past decade have drastically changed the way people discover, process and share information. This, in turn, has significantly changed the public relations industry. And the new age of PR calls for an altered, … (read more…)


Red Banyan Group’s Founder and Principal Evan Nierman was once again called upon for his expert analysis by Bizwomen, a division of The Business Journals, in regards to the recent PR struggles and strategies of Jessica Alba’s Honest Co.(read more…)

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IQ Formulations, a leading manufacturer of health and nutritional supplements, was at the center of a great story this weekend in the South Florida Sun Sentinel.

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Over the past two days, headlines have been dominated by Vice President Joe Biden’s trip to South Florida to sell the Iran nuclear deal and the large-scale grassroots protest that was timed to coincide with his visit.(read more…)



On our blog, Red Banyan Group often stresses the importance of effective and well-executed communications strategies during crisis situations. However, it is also important to engage in proactive PR to … (read more…)

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It’s no secret that colors play an extremely important role in our lives. Studies show that colors have physical effects on our bodies and our states of mind. In fact, over 80 percent of consumers favor one product over another based primarily on … (read more…)

In today’s hyperactive information environment and 24-hour news cycle, both personal and corporate reputations are no longer set in stone. Instead, reputations have become something extremely fragile and highly unpredictable – kind of like the … (read more…)

In one of our previous Red Banyan crisis management blogs we discussed the scandal that enveloped the Duggar family after the allegations erupted of Josh Duggar molesting five underage girls as a teenager, including his two sisters.

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News is rocketing around the country today that former Subway spokesman Jared Fogle may be preparing to plead guilty to federal charges that he paid to engage in sexually explicit acts with minors and received and distributed child pornography. … (read more…)

Robbin Lubbehusen

Red Banyan Group’s recent appointment of Robbin Lubbehusen, MBA, as Vice President of Operations and Marketing has been highlighted in several South Florida publications. Local outlets spotlighting the expansion include The Miami Herald, the South … (read more…)


One of the most basic rules of good public relations is that you can never dismiss any concerns or complaints coming from your customers. They should always be acknowledged and addressed one way or another whether you agree with them or not.

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The recent controversy surrounding the racist remarks made by Terry Bollea, better known as Hulk “Hollywood” Hogan, came to a full boil last week when World Wrestling Entertainment cut all ties with the famous wrestler.(read more…)

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Public altercations and feuds can lead to trouble. When two high profile officials, celebrities or companies disagree, the public is most likely to take a side. The key is to be likeable. It is usually a good idea to not be the challenger, but when … (read more…)

In recent days mega-retailer Target has been under fire for selling a women’s t-shirt with the word “Trophy” emblazoned on the front.

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TLC Network recently cancelled its popular reality show “19 Kids and Counting” following the public revelation of child molestation allegations against Josh Duggar, the son of the program’s stars Jim Bob and Michelle Duggar.(read more…)

Donald Trump speaks during the National Rifle Association's annual meeting in Nashville, Tennessee April 10, 2015.  REUTERS/Harrison McClary

Concepts are much more likely to be remembered when presented as pictures rather than as words. This is why in building political campaigns and brands, images are just as important as the actual message. It’s no accident that in 2008 everyone … (read more…)


We’ve all heard it before, “You’re only as good as the people you hang out with”. The same holds true, not only for people, but companies as well. In the business world, your reputation is only as clean as the brands you associate with. … (read more…)


Greece has been in an economic crisis for a while now. Desperate for solutions and scrambling for cash to pay off their massive debt, politicians have been discussing possible ways out while the people of Greece continue to wait. Could it be that the … (read more…)


Most know the tarnished legacy of baseball’s all-time hits leader Pete Rose, Pete-Rose(read more…)

Dolezal Feature

Red Banyan Group was contacted this week by Bizwomen, a division of The Business Journals, to provide its expertise and insight into the recent controversial resignation of Spokane’s NAACP chapter former president Rachel Dolezal.

In his … (read more…)


In this day and age of the 24-hour new cycle and investigative reporting, little is left to privacy. As such, it is critical for every organization to understand that all things concealed will inevitably be exposed, and have the potential to tarnish … (read more…)

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Red Banyan Group client AILA South Florida was highlighted yesterday in The Miami Herald’s Community Voices section for its regional sponsorship of the Celebrate America Fifth Grade Creative Writing … (read more…)

Evan Nierman is Founder of Red Banyan Group

Red Banyan Group is very proud to announce that its Founder and Principal Evan Nierman has been named a finalist for South Florida Business & Wealth Magazine’s Up & Comer Awards in the field of Public Relations.

Showcasing the region’s … (read more…)


The Cleveland Cavaliers sparked controversy last night with an in-game parody video, intended to be funny, but which came off as tone-deaf to the growing concerns about domestic violence.

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It’s easy to underestimate the importance of getting the little things right. In public relations, crisis communications and reputation management, however, the little things can mean a lot.

As former Hewlett-Packard CEO Carly Fiorina announced … (read more…)

The tumultuous times impacting American Apparel have been the focus of a series of stories by the highly-regarded National Business Journals. Reporter Hilary Burns has authored a series of excellent in-depth reports on efforts by the company’s new … (read more…)

IQ Formulations Weighs in on Testing and Quality Control.

IQ Formulations, a leading manufacturer of health and nutritional supplements weighed in on GNC’s recent announcement that it would take a deeper look into the supply chain to … (read more…)

Top Florida-based PR firm Red Banyan Group today announced its new company headquarters in Deerfield Beach, Florida.

The agency, which specializes in corporate and crisis PR, opened the new office following … (read more…)

Often, when people hear terms such as crisis PR, crisis management, crisis public relations or litigation PR they envision a team of spin doctors doing damage control for a company or person whose acts have landed them in hot water.

What many … (read more…)

In today’s online age, it seems the world’s most powerful brands are making the most reckless PR missteps. This week, worldwide powerhouse Coca-Cola finds itself under fire after releasing an ill-advised commercial for Fanta in Germany.

The … (read more…)

Red Banyan Group is presenting today at the 36th annual South Florida Immigration Law Update.  The event examining the most pressing immigration-related issues, is organized by the South Florida Chapter of The American Immigration Lawyers … (read more…)

A week ago the San Francisco 49ers hired new head coach Jim Tomsula. TomsulaYahoo Sports … (read more…)

“SORRY, NO CARNITAS,” said the signs gracing the doors of hundreds of Chipotle restaurants around the country. The pulled pork is incredibly popular with the fast-casual restaurant’s customers who order it in their burritos, tacos and bowls, so … (read more…)

We announced a few weeks ago that Jarad Geldner had joined Red Banyan Group as Principal and Washington, D.C. Office Director. The South Florida Sun-Sentinel (read more…)

Capping off an extremely successful 2014, RBG client NuMale Medical Center announced exciting plans for the new year this week. The nationwide network of clinics focused on men’s sexual health and overall well being grew to eight offices, treated … (read more…)

Top national publication The Business Journals again turned to Evan Nierman, Red Banyan Group’s Founder and Principal for his expert analysis on corporate leadership and communications strategy. In a series of excellent pieces by (read more…)

Leading strategic communications firm Red Banyan Group announced that Jarad Geldner will join the firm as Principal and Washington, D.C. office director.

Jarad brings more than a decade of experience in political, corporate, and crisis (read more…)

In a humorous and delightfully candid article for The Washington Post, author Phillip Bump points to the … (read more…)

Leading crisis communications firm Red Banyan Group is regularly asked by the media to provide insight and analysis on high-profile and high-stakes news events.

When allegations against Bill Cosby were making headlines, Evan Nierman appeared on … (read more…)

Red Banyan Group client Boost Media made a major and incredibly exciting announcement last week! The ad optimization company has raised $19 million in Series C funding. The funds, from Battery Ventures and a … (read more…)

Public figures typically have to make a strategic choice when the press is demanding answers: speak out or clam up. Bill Cosby and his PR team are currently attempting to do both, and it’s not working.

Commercial space travel seems a bit further off in the future following the crash of the Virgin Galactic “SpaceShipTwo” a few weeks ago. The test flight in the Mojave Desert crashed on Halloween, … (read more…)

High-end athletic apparel company Lululemon once again found itself in hot water after recently proclaiming that it was in a “new relationship” with the Dalai Lama. Intended as a cutesy, social media-inspired announcement about the company’s … (read more…)

Toys “R” Us found itself in the middle of a national controversy last week over the sale and subsequent pulling of Breaking Bad action figures in its stores across the country.

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Alex Friedman, president of the Pennsylvania Taxi Association and general manager for a Philadelphia cab company, recently drew the ire of the Internet when he compared the rise of popular ridesharing service UberX to the rise of the terrorist group … (read more…)

A thoughtful opinion piece from AILA South Florida member and past president Tammy Fox-Isicoff ran in the South Florida Sun Sentinel this week. The op-ed discusses the serious consequences of President … (read more…)

Leading strategic communications firm Red Banyan Group announced the opening of its new office in Washington, D.C., marking another major milestone for the growing company.

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The media’s appetite for scandal is no great secret. But how did the rise of the Internet – and of social media – contribute to that?

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Top national publication The Business Journals turned to Red Banyan Group Founder and Principal Evan Nierman for his expert analysis on two recent stories regarding some of the year’s most publicized crisis response efforts.

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Would you hit Mike Tyson if he told you to? In a new T.V. ad for Turning Stone Resort Casino that debuted today, the boxing legend repeatedly demands to be “hit” by a blackjack dealer at the resort.

Check out the ad at (read more…)

After only recently joining the sport of competitive powerlifting in his retirement, 71-year-old Oneida Nation Member Ray Fougnier has experienced remarkable success in the sport, recently winning the U.S. national title and qualifying for his … (read more…)

Red Banyan Group client AILA South Florida had a member prominently quoted in a piece in the South Florida Sun Sentinel this week. AILA member, immigration lawyer, and executive director of Catholic … (read more…)

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Red Banyan Group client IQ Formulations, which was recently named to Inc. Magazine’s 50 fastest growing private companies in the nation, announced this week that it will be relocating and expanding its … (read more…)

Red Banyan Group client Turning Stone Resort Casino is hosting its seventh annual Notah Begay III Foundation (NB3F) Challenge today. This year’s Challenge features eight of the best PGA TOUR Professionals competing in a Team USA vs. Team … (read more…)

The South Florida Chapter of the American Immigration Lawyers Association this week issued a statement calling on President Obama to use his executive powers to help alleviate the current immigration … (read more…)

NuMale Medical Center‘s founder and Chief Medical Officer Dr. Christopher Asandra was featured on the Healthy Choices radio program on 590 KLBJ-AM in Austin, Texas over the weekend.

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Red Banyan Group client IQ Formulations was named to the Inc. 500 list today,recognizing the company among the nation’s fastest growing private companies. IQ Formulations not only made the list, but ranked in the top 50, growing an astonishing 5,486 … (read more…)

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Red Banyan Group is excited to announce that our client IQ Formulations officially launched its new company website this week!

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Red Banyan Group client NuMale Medical Center was highlighted in a news segment on Univision Las Vegas over the weekend. NuMale Founder and Chief Medical Offer Dr. Christopher Asandra was interviewed at the … (read more…)

Red Banyan Group client AILA South Florida once again had a member’s opinion piece published in The Miami Herald this weekend. Written by South Florida AILA member and former Immigration Judge Bruce W. … (read more…)

The Oneida Indian Nation yesterday announced that Tiger Woods would be among the premier golfers who are raising awareness and funding to address health and wellness concerns facing Native American children.

The Notah Begay III Foundation … (read more…)

South Florida_2955c-01 (3) (640x483)Rebecca Sharpless, an … (read more…)

RBG client Lerman Law Firm was once again highlighted in a special report on ABC’s Nightline this Sunday. The piece on the latest developments surrounding alleged Ponzi schemer Ephren Taylor featured the … (read more…)

Red Banyan Group’s client Turning Stone Resort Casino last weekend hosted an event of mammoth proportions – the All-Star Sumo wrestling tournament. The first event of its kind at Turning Stone, this larger-than-life tournament featured ten … (read more…)

An interesting recent article from PRDaily addressed the question of who a company or organization’s spokesperson should be in a crisis. Careful considerations should certainly be given when deciding this important point. Here is Red … (read more…)

Eleven prominent public relations agencies published a statement last month pledging to respect Wikipedia’s terms of service. The action followed a recent roundtable discussion organized in Washington, D.C. between PR professionals, the … (read more…)

Tripep_Available_VSRed Banyan Group client and leading fitness supplement provider (read more…)

Ringo Starr creates the inaugural handprint display for Turning Stone Hands of Fame(read more…)

Red Banyan Group client AILA South Florida this week issued a statement addressing some of the country’s latest immigration issues. The organization’s comments focused on the humanitarian crisis … (read more…)

Red Banyan Group client and highly-respected nutritional supplement company IQ Formulations will appear tomorrow at the Europa Games Get Fit & Sports Expo in Hartford, Connecticut. A growing leader in the industry, IQ Formulations will host a … (read more…)

A timely op-ed penned by AILA South Florida’s Jordana Hart was published in yesterday’s South Florida Sun Sentinel.

Ms. Hart’s insightful opinion piece discusses the humanitarian and refugee crisis surrounding the wave of immigrant children … (read more…)

Red Banyan Group client AILA South Florida was quoted among prestigious company in articles on immigration reform appearing recently in The Miami Herald and El Nuevo Herald.

The piece included … (read more…)

Photo courtesy of Sportsbet Photo … (read more…)

Red Banyan Group client Lerman Law Firm was featured in a special Nightline report this week. The firm’s founder Cathy Lerman appeared to discuss the latest developments surrounding alleged Ponzi schemer Ephren Taylor.

Below is the (read more…)

As the face of media today shifts, those going in front of the camera or hoping to see their name in print must learn how to adapt along with it. While reporters move at record speed in an attempt to break a story, the interviewee has a … (read more…)

Ray Fougnier is a 71-year-old retiree, an Oneida Indian Nation member and a national award winning powerlifter.

After only recently joining the sport, Fougnier qualified for the worldwide powerlifting championship in Johannesburg, South Africa … (read more…)

Red Banyan Group client AILA South Florida recently appeared in top local media outlets for its sponsorship of the local Celebrate America Fifth Grade Creative Writing Contest. After AILA selected its … (read more…)

USA Today published a powerful piece discussing the very real problem of racism in professional sports. This article is a must-read … (read more…)

The Atunyote Golf Club at Turning Stone Resort(read more…)

For those who have been on the fence on about the ethical and moral problems with the name of Washington’s NFL team, this powerful piece provides a clear explanation of why this issue is so important.

Let’s hear it for the Washington … (read more…)

A recent piece by 24/7 Wall Stranked the CEOs with the dishonorable distinction of having the worst reputations as … (read more…)