As the face of media today shifts, those going in front of the camera or hoping to see their name in print must learn how to adapt along with it. While reporters move at record speed in an attempt to break a story, the interviewee has a heightened responsibility to ensure that his or her message is accurately conveyed.
The good news is that with thoughtful preparation, such as the professional media training offered by Red Banyan Group, you can learn how to most effectively drive home your key points.
PRWeb recently put together a list of the top 10 media interview strategies that will help ensure you get the most of your conversations with reporters. The list, along with Red Banyan Group’s comments, are below:
1. Be prepared to start from zero.
Don’t assume your reporter has done any prior research, and be prepared to serve as a knowledgeable, helpful resource.
2. Know what the reporter covers.
Research the reporter’s beat and past stories. Make sure your comments are relevant to what he or she covers.
3. Know what’s happening in the news.
Always be up-to-date on breaking news, and if possible, have a quote ready about your thoughts on the topic.
4. Anticipate the questions.
Prepare for the questions you expect, the ones you’re hoping for AND the ones you’re dreading.
5. Write your answers.
Write down your natural answers to the questions, then tighten them to get to the point as quickly and powerfully as possible in clean, usable sound bites.
Go over your answers with yourself out loud, and with a friend or colleague if available, until you know them inside and out. Yet, make sure you still sound natural in your delivery.
7. Use pauses and silence well.
Don’t feel the need to fill every silence. Mindless chitchat is how misquotes often happen.
8. Be yourself
While you want to be rehearsed, it’s also important to be your natural self and make a connection with the reporter.
If you are worried that there may be any confusion, then confirm the reporter’s understanding and clarify if necessary.
10 Follow up.
Send a brief follow up to thank the reporter for his or her time, provide any materials you promised, clarify any points of concern and offer up your help with additional questions or needs.