Most successful companies nowadays have blogs, and with good reason – blogging is one of the most effective tools for a business to engage customers, drive traffic to its website, and improve SEO. However, for a company blog to be effective in providing these benefits, it must inform, educate and entertain the reader.
Here are a few tips that will help you take your company blog to the next level:
- Don’t be too self-promotional.
Many businesses make the mistake of focusing extensively on their products and services. While this type of content may help with optimizing your website for key search terms in Google, it does little to interest the readers and keep them coming back. Instead, try to focus more on blogging about the current issues, questions, and news that your customers may be interested in.
- Start a conversation.
Don’t just relay information to your readers – engage them. While sharing your perspective, use a conversational tone – it is not only easier to read, but also allows to add personality to your brand. Don’t be afraid to ask for feedback and encourage your readers to share their opinions.
- Stay current.
Make your blog a trusted resource for your readers where they can learn about the newsworthy events in your industry or hear your perspective on the latest trends. It is a good practice to dedicate some time on a weekly basis to scan the media for pertinent news and identify the most interesting topics for a new blog.
- Share it on social media.
After you’ve written your blog and posted it on the company website, don’t forget to share it across your social media channels. If you blog about current events and trending topics, remember to also incorporate appropriate hashtags in your social media posts, which helps to add your voice to the larger conversation.
In the age of content marketing and global social media proliferation, engaging company blogs have become essential in building brands, growing audiences and bolstering public relations initiatives.
Have you started your business blog yet? If so, what are the most important blogging lessons you’ve learned so far? Let us know in the comment section.