Video content has become a hot topic these days and is shaping up to be the next best option for successful content marketing strategies.In fact, according to Cisco’s Visual Networking Index: Forecast and Trends, video usage in 2019 is estimated to account for 80% of all consumer traffic.
This unique form of content marketing provides the perfect opportunity to tell stories and share useful information in a compelling and emotionally engaging way. Video content also allows companies to develop deeper connections with its audience, expand its reach and ultimately increase its bottom line. With 87% of online marketers utilizing video content, it is time to incorporate a competitive video content strategy in your business’ cutting-edge marketing efforts.
If you are ready to dip your toes into video content creation, here are a few ideas that can help you get started:
Video marketing is quickly becoming the future of content marketing, and soon, there will be many more ways for companies to utilize video content, as well as other PR strategies, to promote their business and grow their customer base.