07Aug

Video content has become a hot topic these days and is shaping up to be the next best option for successful content marketing strategies.In fact, according to Cisco’s Visual Networking Index: Forecast and Trends, video usage in 2019 is estimated to account for 80% of all consumer traffic.

This unique form of content marketing provides the perfect opportunity to tell stories and share useful information in a compelling and emotionally engaging way. Video content also allows companies to develop deeper connections with its audience, expand its reach and ultimately increase its bottom line. With 87% of online marketers utilizing video content, it is time to incorporate a competitive video content strategy in your business’ cutting-edge marketing efforts.

If you are ready to dip your toes into video content creation, here are a few ideas that can help you get started:

1. Introduce your company and staff to your audience
A good way to start creating video content for your business is by introducing your company and your team. This will help humanize your brand and create a better emotional connection with your customers.
2. Share helpful tips
If you are reading this post, chances are, you are an expert in your industry. Leverage your expertise by recording ‘helpful tips’ videos. These could be done on a variety of topics, from helping customers better use or understand a product or service, to simply answering some common questions they might have.
3. Show how you make your product
People love to see how things are made. And if you are in the business of creating innovative products, you can create a video highlighting your production process. This could also provide a great opportunity to differentiate yourself from competitors by showcasing superior technologies and quality control employed by your brand.
4. Create a tutorial
Record a step-by-step video of how to use or troubleshoot a product or service. Similar to ‘helpful tips’ videos, tutorials are a very popular type of content and can be extremely helpful to your audience.
5. Convert existing blogs to videos
If you already have a company blog, you can make use of the existing written content by converting it into videos. Simply pick the articles that are highly relevant in today’s market that will compel the interest of your viewers and discuss those topics via video.

Video marketing is quickly becoming the future of content marketing, and soon, there will be many more ways for companies to utilize video content, as well as other PR strategies, to promote their business and grow their customer base.

If you want to learn more about how creative and strategic public relations can elevate your brand, contact the experts at Red Banyan today.

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