Great opportunities sometimes appear unexpectedly, even in the dark.
When the Mercedes-Benz Superdome suddenly lost partial power during Sunday’s Super Bowl XLVII, the blackout shed light on an a marketing opening.
With an estimated 108.4 million now idle viewers, Oreo’s advertisers jumped at the narrow window of opportunity and tweeted “Power out? No problem.” with a shadowed photo of an Oreo cookie captioned: “You Can Still Dunk in the Dark.”
Oreo’s keen eye and quick work paid off. The post received more than 10,000 retweets within one hour.
This social media success story shows that savvy companies understand the dynamic nature of today’s market. Rapid approval is necessary to keep up with the fast-pace and high turnover of social media.
Red Banyan Group salutes Oreo’s advertising consultants on their clever eye, ability to quickly provide the client with a strategically designed post for approval and smart use of social media for rapid-fire dissemination.
The ad was witty, buzzworthy and didn’t cost the company anything to publish. Sweet success.