Seeking Stellar PR Professional

Results, Integrity, Commitment/Can-Do Attitude, Accountability and Speed. Those are our five core values at Red Banyan. We are a dynamic, young and growing public relations firm that delivers results for a fascinating mix of corporate and non-profit clients from a diverse range of industries.

If you are simply looking for a job, then you need not apply. For us, it’s not really “work” to wake up every day excited about what lies ahead. We truly love what we do and it shows.

Red Banyan is currently seeking a passionate, energetic and positive team player with the skill, creativity and enthusiasm that we bring to every single one of our clients.

Specifically, we are looking for a savvy public relations practitioner with a strong and diverse network of media contacts and the ability to craft stellar content. Do you have a passion for telling stories and can produce a wide variety of materials in different styles? Do you know how to harness the power of persuasion through the written word and have successfully secured earned media coverage for clients or your organization?

If so, then we should talk. In addition to your resume, please include a cover letter of no more than 450 words that provides concrete examples of how you have demonstrated our core values in your own life.  Send everything to Robbin Lubbehusen, Vice President of Operations, at [email protected].

More About Red Banyan and the Senior Account Executive position

Red Banyan is a public relations and strategic communications firm combining substantive understanding of complex issues with the experience and skills to execute campaigns that deliver results. Red Banyan provides an integrated approach to communicating rooted in strategy. We service a fascinating array of clients in Florida, around the country and internationally.

We are looking for a talented communicator with superb writing skills to join our team in either our Deerfield Beach, FL, or Washington, D.C., office.

Responsibilities:

  • Lead client teams, serving as the client-facing representative of Red Banyan
  • Monitor, engage and provide strategic counsel to clients
  • Develop strategic and creative integrated PR initiatives
  • Fulfill tactical plans for clients
  • Lead brainstorming efforts for events, outreach and other ways to add value for clients
  • Collaborate with team members to produce high-quality client deliverables and fulfill all day-to-day client project work
  • Develop and maintain strong relationships with clients
  • Attend meetings with clients, as required
  • Follow key trends by keeping abreast of each client’s industry, competition and coverage
  • Create and maintain targeted press lists
  • Proactively identify, pitch story topics to journalists and follow-up with editorial opportunities
  • Consistently conceive of new and interesting opportunities to secure media coverage
  • Write press kit documents including news releases and pitch letters, op-eds, feature articles, blogs, web content, memos and marketing collateral
  • Schedule press releases on distribution services
  • Develop and maintain successful relationships with journalists, bloggers, influencers while also uncovering new outlets and opportunities for clients
  • Handle incoming media inquiries and achieve best possible outcome for clients
  • Manage social media channels, including creating/posting/editing content and working to build audiences
  • Oversee and be fully responsible for monthly and quarterly client reporting
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Track/enter time in a precise and timely manner
  • Proofread and edit for style materials written by other team members

Qualifications:

  • Bachelor’s Degree
  • 4+ years of public relations agency or relevant experience

Knowledge/Skills Requirements:

  • Project management experience and skills
  • Ability to supervise the work of others
  • Excellent oral and written communication skills
  • Ability to move quickly, troubleshoot and problem solve
  • Solid understanding of social media
  • Trusted to discreetly and competently handle confidential and sensitive client information
  • Mid-level working knowledge of Microsoft suite of products
  • Knowledge of industry specific tools (i.e. Cision, Vocus, PRWeb, etc.)