By: admin On: March 13, 2012 In: Florida Public Relations, News, Public Relations Comments: 0

This week Red Banyan Group will help one of its most interesting clients with building awareness around its brand. The company is a South Florida-based startup called SXLiquors that has created a line of incredible spirits infused with “Sensual” and “eXotic” ingredients—hence the name SX.

Over the next few days SXLiquors will introduce its current products (and an entire line of spirits) at one of the top conferences in the liquor industry. To achieve this objective, SX and Red Banyan Group are employing a unique combination of conventional and unorthodox PR tactics.

Below is a press release that was sent out today, which forecasts some of what is to come…

Innovative Spirits Startup SXLiquors to Make Bold and Sexy Impression at National Nightclub
& Bar Convention and Tradeshow

South Florida-based startup SXLiquors is poised to make a memorable impression at the Nightclub & Bar Convention and Tradeshow taking place in Las Vegas March 13-14. A leading sponsor of the event, SXLiquors has secured the national convention’s largest booth (#169) and will be presenting a 2,400 square foot extravaganza seamlessly combining incredible spirits, art, fashion, music, design, classic cars and a healthy dose of fun.

SXLiquors, the S stands for “sexy” and the “X” comes from eXotic, is a new and innovative company whose mission is providing sophisticated drinkers Latin spirits infused with sensual and exotic ingredients to deliver the ultimate taste experience. The company launched in 2011 with a trio of products including a honey and lemon infused tequila called SXchachacha, spiced rum with mint and lemon dubbed SXcalypso, and

SXsamba, a cachaca-style rum with vanilla and sweet limes.

At the Vegas show SXLiquors plans to boldly introduce its brand to the broader nightlife industry and to unveil an entire new line of products.

“SXLiquors will be coming to Vegas to share our unique, delicious and sensual spirits,” said SXLiquors CEO David Knight. “Our company is built upon the idea of combining tremendous products with art and design to fulfill our mission of making the world sexier one sip at a time.”

The SXLiquors booth will prominently feature two art concept cars, a 1959 Cadillac Fleetwood Limousine and a 1957 Lincoln Premiere Convertible, which have been converted into rolling canvases by artist Laurence Gartel who is widely regarded as the father of the digital art medium. In addition to the classic cars, which are adorned with vibrant art capturing the energy, history and passion of South Florida embodied by SX, the company will present an edgy fashion show featuring designs by Joel Alvarez.
Top Miami artist DJ Smiley will supply the music as SXLiquors invites conference attendees to visit its multiple bars and lounges to try SX and to sample a line of never-before-seen spirits that will catapult the company’s offering of products from three to nine.
After exceeding projections in its South Florida test market, SXLiquors products were quickly pushed into statewide distribution in Florida by its distributor Southern Wine and Spirits, and are entering the Las Vegas market this month.

About SX

SXLiquors is a line of premium spirits including award-winning tequila, aged rum, and cachaca-style rum. Infused with sensual and exotic ingredients to deliver the ultimate taste experience, its products appeal to discerning consumers looking for delicious drinks that can be enjoyed over ice or inside their favorite cocktails. Learn more at, become a fan on the SX Facebook page and follow SX on Twitter.

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