As Red Banyan Group Founder Evan Nierman prepares to go on air for a live interview regarding the Lance Armstrong public relations crisis, here are some additional thoughts on the cycling champion’s reported confession to using performance enhancing drugs.
Red Banyan Group‘s predication is that Lance Armstrong will win stage one of the race to repair his reputation when his interview airs on the Oprah Winfrey Network tomorrow. The appearance will probably not merely include the typical apology and tears; viewers are likely to see an unconventional approach taken to address Lance Armstrong’s crisis PR.
Armstrong will undoubtedly provide an apology, but will probably also downplay his pharmaceutical advantages and shift the focus of the interview away from his guilt. Viewers can anticipate a roller coaster of well-crafted talking points from Armstrong combined with an underlying tone of anger toward critics for unfairly singling him out.
As an athlete renowned for his relentless detail to race preparation, Armstrong surely was ready for this interview. He undoubtedly approached the Lance Armstrong Oprah Winfrey interview with the same steady determination he brought to his races.
When the video airs tomorrow and Friday Red Banyan Group will be very interested to find out exactly what prompted Oprah to comment: “He did not come clean in the manner I expected; it was surprising to me.”