The short answer to this question is yes.
The success of many modern businesses depends on how well they are able to communicate with the media and the public.
Whether you are launching a new product, commenting on a newsworthy development or dealing with an exploding PR crisis, your primary spokespeople, including the CEO, founders and executives must know how to be effective in speaking on behalf of the company.
Moreover, by investing in media training today, you will ready your company for any media opportunities that may suddenly appear in the future. The ability to always be prepared and available to comment on incoming media requests will put your company in a favorable spot for being noticed by consumers and investors alike.
Despite the numerous ways modern technologies offer to promote your brand, being featured in the media still remains one of the most powerful and effective forms of PR and marketing for a business. So, whether you are the CEO of a promising startup or a senior executive at a large organization, make sure to include professional media training in your yearly PR plan.