Carnival Cruise Lines’ reputation challenges were the focus of an in-depth piece in today’s South Florida Business Journal. The troubled South Florida cruise line was placed under the microscope in an analytical story from Editor in Chief Kevin Gale, who provided an extensive assessment of the Carnival PR crisis.
In the article, Gale addressed many interesting and previously unexplored aspects of Carnival’s PR challenges, ranging from potential Congressional oversight to Carnival’s reputation management efforts to the effect of the latest controversies on the share price of Carnival stock.
Red Banyan Group has been closely following the recent turn of events for the cruise line and examining the differences in Carnival’s damage control efforts since the Costa Concordia tragedy. After being battered by multiple incidents in a matter of months, Carnival’s crisis PR team has some serious work ahead of it to calm the troubled waters surrounding the cruise line’s image.