By: admin On: October 19, 2015 In: Blog, Corporate Communications, Public Relations Comments: 0

Barbie, the famous Mattel doll has always been an icon. However, the icon’s symbolism has shifted quite dramatically over the years. Barbie was once considered the model woman; perfect...

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By: admin On: May 07, 2015 In: Blog, Crisis PR, Government, Media Relations, Reputation Management Comments: 0

It’s easy to underestimate the importance of getting the little things right. In public relations, crisis communications and reputation management, however, the little things can mean a lot. As...

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By: admin On: February 14, 2013 In: Blog Comments: 1

Perception is reality, especially when it comes to your company’s image. A business will likely struggle if the target market finds it untrustworthy or simply doesn’t identify with the...

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