By: admin On: October 17, 2017 In: Blog, Public Relations, Social Media, Uncategorized Comments: 0

Wendy’s social media team has scored another hit recently by engaging in a hilarious rap battle with chicken wings restaurant chain Wingstop on Twitter. It started with a viral...

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American luxury car brand Cadillac made a huge splash in the sea of PR crises over the weekend, after a casting call for one of its commercials tried to...

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Athletic gear company New Balance came under fire after its VP of Public Affairs Matt LeBretton made a comment that appeared to support President-elect Donald Trump. Following the election...

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19Oct
By: admin On: October 19, 2016 In: Blog, Corporate Communications, Crisis PR, Reputation Management Comments: 0

For several months now, reports of scary clown sightings have been making news headlines around the world. Often seen standing on the side of the road at night or...

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A brand’s reputation is its most valuable resource. This is especially true for non-profits. So when the news broke on Sunday that the International Committee of the Red Cross...

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When it comes to crisis PR, no threat to a brand’s reputation should be taken lightly, and Campbell Soup Company recently demonstrated a perfect understanding of this concept. The...

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Carolina Panthers’ quarterback Cam Newton came under fire following yesterday’s Super Bowl, but not for his on-the-field play in their loss to the Broncos. The young quarterback received major...

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There exists a misconception among many business owners that public relations is just another marketing tool. “We already have great advertising and very robust sales, so we don’t really...

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By: admin On: July 01, 2015 In: Blog Comments: 0

Most know the tarnished legacy of baseball’s all-time hits leader Pete Rose, but new developments in recent weeks add a whole new twist to this saga within America’s pastime. In 1989,...

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By: admin On: April 01, 2015 In: Blog Comments: 0

IQ Formulations Weighs in on Testing and Quality Control. IQ Formulations, a leading manufacturer of health and nutritional supplements weighed in on GNC’s recent announcement that it would take...

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