A brand’s reputation is its most valuable resource. This is especially true for non-profits. So when the news broke on Sunday that the International Committee of the Red Cross...

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When it comes to crisis PR, no threat to a brand’s reputation should be taken lightly, and Campbell Soup Company recently demonstrated a perfect understanding of this concept. The...

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April’s Fool Day serves as a good reason for marketers and PR people to get a little extra creative…and often silly. However, Trader Joe’s communications department took it one...

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18Mar

Red Banyan Group Founder and Principal Evan Nierman appeared as a featured speaker at the 2016 International Crisis and Risk Communication Conference in Orlando, FL last week. In his...

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There exists a misconception among many business owners that public relations is just another marketing tool. “We already have great advertising and very robust sales, so we don’t really...

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Blue Bell Creameries has been slowly recovering from a months-long PR crisis sparked by a fatal listeria outbreak in March 2015 linked to several of its products. Last Thursday,...

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One of the country’s most successful restaurant chains, Chipotle Mexican Grill, has been under fire for a while now, since news of an October E. Coli outbreak at several...

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This week Inc. Magazine published its roundup of the biggest business scandals of 2015. Spanning a wide range of industries, from pharmaceutical and finance to oil and auto-manufacturing, companies of all sizes...

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11Nov
By: admin On: November 11, 2015 In: Blog, Florida Public Relations, News, Press Release, Public Relations Comments: 0

Red Banyan Group Founder and Principal Evan Nierman flew to Atlanta, GA this weekend, where the Public Relations Society of America and the Public Relations Student Society of America...

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