01Dec

To succeed in public relations, you must be aware of what is happening in the outside world, and figure out how to use that to tell your story. But...

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08Jul
By: admin On: July 08, 2016 In: Blog, Crisis Communications Florida, Crisis PR Comments: 0

Be it a social media scandal, a product recall or a natural disaster, crises pose serious threats to the financial, operational and reputational security of an organization. When an...

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18Mar

Red Banyan Group Founder and Principal Evan Nierman appeared as a featured speaker at the 2016 International Crisis and Risk Communication Conference in Orlando, FL last week. In his...

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By: admin On: February 15, 2016 In: Blog, Crisis Communications Florida, Crisis PR Comments: 0

Good crisis PR is worth every penny. Some might question the authenticity of that statement coming from a firm that specializes in crisis PR. But just ask Chipotle –...

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11Feb
By: admin On: February 11, 2016 In: Blog, Florida Public Relations, Media Relations, Public Relations Comments: 0

To succeed in today’s highly competitive business environment, companies spend large sums of money for marketing and PR. However, many businesses don’t realize that prior to conducting such outreach,...

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By: admin On: March 12, 2015 In: Blog Comments: 0

In today’s online age, it seems the world’s most powerful brands are making the most reckless PR missteps. This week, worldwide powerhouse Coca-Cola finds itself under fire after releasing...

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By: admin On: November 20, 2014 In: Blog Comments: 2

Public figures typically have to make a strategic choice when the press is demanding answers: speak out or clam up. Bill Cosby and his PR team are currently attempting...

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By: admin On: October 14, 2014 In: Blog Comments: 0

Top national publication The Business Journals turned to Red Banyan Group Founder and Principal Evan Nierman for his expert analysis on two recent stories regarding some of the year’s...

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By: admin On: April 04, 2013 In: Blog Comments: 0

The U.S. Securities and Exchange Commission (SEC) yesterday demonstrated willingness by at least one part of the U.S. federal government to embrace the 21st century. Companies now have the OK...

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By: admin On: March 20, 2013 In: Blog Comments: 3

Transparency is often a key element in handling crisis communications, but ironically for Lululemon Athletica, it is transparency that has actually created the latest Lululemon PR crisis. Apparently, the...

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