Pop superstar Justin Bieber was arrested earlier today in Miami Beach under suspicion of DUI and drag racing. After failing a field sobriety test, Bieber was reportedly taken into custody and booked on a drunken driving charge.
This is not the first PR crisis for Bieber, though it is his first arrest. The singer has been the subject of several reports of street racing, noise complaints and rude behavior in California, and is currently facing allegations in a felony vandalism investigation for the egging of his neighbor’s home.
Justin Bieber damage control efforts will certainly go into overdrive over the coming days, weeks and months as the 19-year-old attempts to salvage his quickly self-destructing reputation.
Red Banyan Group will be closely following the story surrounding the Justin Bieber controversy and providing expert assessment of Bieber’s crisis management efforts. Check back on the RBG blog for the latest on the Justin Bieber PR crisis.