The Lance Armstrong PR crisis continues to escalate with the renowned cyclist now being sued by the United States government. A recently filed lawsuit claims that by accepting millions in sponsorship money while breaking the rules of professional cycling, Armstrong defrauded the U.S. Postal Service.
The latest news comes after Armstrong confessed to doping in a January interview on the Oprah Winfrey Network. While the cyclist provided a smooth delivery and employed textbook techniques of crisis management, Lance Armstrong still appeared insincere to many viewers.
Armstrong also found himself embroiled in yet another controversy last month when he compared himself and his reputation challenges to those of former President Bill Clinton.
Red Banyan Group continues to closely follow the Lance Armstrong damage control efforts and has provided analysis and predictions about what the future holds for the disgraced athlete. Red Banyan Founder Evan Nierman was featured in a live TV interview on NBC assessing the Lance Armstrong crisis PR efforts shortly after the cyclist’s confession.
It remains to be seen whether or not the image of Lance Armstrong can make a full recovery, but it appears likely to be a long road and steep climb toward redemption.