04Oct

When perfectly crafted, the right pitch can attract the attention of a wide variety of reporters and in turn yield exceptional results for clients. By landing a media placement...

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20Sep

Used across countless industries, press releases act as the perfect medium to share new and newsworthy announcements. From product launches to corporate accolades, the main purpose of a press...

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13Sep

Public Relations is an industry that’s constantly growing and changing with the influx of trends that reach the market each year. And it is crucial to stay up to...

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03Sep

Media interviews can be very exciting and very helpful to your career. However, media interviews are only helpful if they are done right. A media interview may look easy...

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28Aug

In the past, marketing and public relations departments operated separately from one another. The two had different objectives. A PR team traditionally centered in on media relations – hustling...

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21Aug

The use of social media has increased tremendously over the last few years and shows zero signs of slowing down. In the past, social media used to be a...

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14Aug

Influencer marketing is a term that many individuals and brands are already familiar with. It has become increasingly popular over the last few years. With the recent technological advances and...

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07Aug

Video content has become a hot topic these days and is shaping up to be the next best option for successful content marketing strategies.In fact, according to Cisco’s Visual...

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01Aug

Content is king, and although Bill Gates famously declared this back in 1996, content still plays a critical element in today’s marketing and PR strategies. In the age of...

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06Mar

Red Banyan’s Vlad Drazdovich recently shared his expert opinion on the future of Jussie Smollett's career with Meghan Keneally of ABC News.

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