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Reputations are built over lifetimes, yet they can crumble in just moments. Today, companies and organizations face a number of high-impact risks, from product recalls and class action lawsuits, to cyberattacks and social media scandals. This is why retaining high-level strategic crisis PR counsel is an absolute must for many modern businesses.

In this video, Founder and Principal of Red Banyan Group Evan Nierman explain what crisis public relations is all about and how it helps companies and organizations maintain and preserve their reputations.