PR and Marketing Coordinator

The PR and Marketing Coordinator (MC) is responsible for helping grow revenue and driving brand awareness and engaging audiences through PR and marketing. The MC, reports to Red Banyan’s Managing Director and works closely with its CEO, treats the company like an external client. He or she embodies Red Banyan’s five core values—Results, Integrity, Commitment/Can-Do Attitude, Accountability and Speed.

If this sounds like you, then we should talk.  Forward your resume to [email protected].

More About the Position’s Duties & Responsibilities

The MC will have a solid understanding of the tasks and responsibilities associated with the position, and a relentless commitment to delivering results. Day to day, this person must perform the following:

  • Help increase the company’s public profile, brand, presence and reputation by executing Red Banyan’s marketing and communications strategy, which is designed to maximize brand awareness and support new client acquisition
  • Assist with executing short- and long-term marketing plans to help ensure the growth and profitability of the company
  • Contribute to the production and use of a range of branded marketing materials
  • Fulfill the various deliverables specifically outlined in Red Banyan’s PR Scope of Work, which involves daily writing, media relations and business development activities
  • Draft valuable and engaging content for the company website and blog that attracts and converts prospective clients
  • Support Red Banyan’s sales and marketing efforts, including daily tracking of all leads through the company CRM
  • Schedule all aspects of introductory, relationship-building and pitch meetings and presentations for the CEO
  • Track/enter time in a precise and timely manner

Qualifications

  • Bachelor’s Degree in a relevant area of study
  • At least three years of sales, marketing or PR experience
  • At least three years inside a PR agency, or with a comparable in-house position
  • Embodies each of Red Banyan’s core values
  • Possesses exceptional writing talent
  • Extremely organized with solid project management skills
  • Superior ability to communicate and collaborate effectively internally and externally
  • Resourceful and proactive, with the ability to move quickly and problem solve
  • Excellent interpersonal communications skills
  • Trusted to discreetly and competently handle confidential information
  • Mid-level working knowledge of Microsoft suite of products
  • Ability to rapidly master industry-specific tools (i.e. Cision, Vocus, PRWeb, etc.)
  • Desire to grow and develop his/her career
  • Highly-motivated, energetic, positive and enthusiastic

 

Senior Public Relations and Crisis Communications Manager

Results, Integrity, Commitment/Can-Do Attitude, Accountability and Speed. Those are our five core values at Red Banyan. We are a dynamic and growing public relations firm that delivers results for our clients and helps them achieve their business goals.

Red Banyan is looking for a passionate, energetic and positive team player with the same skill, creativity and enthusiasm that we bring to every single one of our engagements.

If you are simply looking for a job, then please do not apply.  For us, it’s not really “work” to wake up every day excited about what lies ahead. We truly love what we do and it shows.

If this sounds like you, then we should talk.  Forward your resume to [email protected].

More About Red Banyan and the Position

Red Banyan is a public relations and strategic communications firm combining substantive understanding of complex issues with the experience and skills to execute campaigns that deliver results. Red Banyan provides an integrated approach to communicating rooted in strategy. We service a fascinating array of clients in Florida, around the country and internationally. We are looking for a talented communicator with superb writing skills and crisis management experience to join our team in Fort Lauderdale. The position features tremendous opportunities for advancement, as well as flexible work arrangements.

Qualifications:

  • Bachelor’s Degree
  • Minimum of 5+ years of public relations/ strategic communications experience.(Agency background required.)
  • Exceptional writing skills
  • Innovative thinking with a track record of translating strategic planning into action plans and output that delivers tangible results
  • Ability to make decisions in a changing environment and anticipate future needs
  • Self-reliant, experienced problem solver, results-oriented
  • Strong roster of established media contacts
  • Project management experience and skills
  • Ability to supervise the work of others and foster an exceptional rapport with colleagues to support a harmonious work environment
  • Excellent oral and written communication skills
  • Ability to move quickly, troubleshoot and problem solve
  • Solid understanding of social media
  • Trusted to discreetly and competently handle confidential and sensitive client information
  • Mid-level working knowledge of Microsoft suite of products
  • Familiarity and comfort with industry-specific tools (i.e. Cision, Vocus, PRNewswire, etc.)

 

Red Banyan is always on the lookout for talented PR professionals to join our growing team. If you would like to be considered for future opportunities, please forward your resume to [email protected]

Benefits at Red Banyan

In addition to a competitive salary, Red Banyan offers a number of benefits for its team members.  These include the following:
  • Health and dental insurance
  • Generous paid time off
  • Up to 10 paid holidays
  • Retirement plan with an employer contribution up to 3%
  • Funds dedicated to each team member annually for continuing education and personal growth
  • Highly supportive and accommodating workplace environment, including options for flex time and working remote