04Mar

Red Banyan is pleased to announce the launch of Sell the Truth– a site dedicated to tackling the issue of crisis communications in a world where the stakes are higher than ever.

Founder and Principal of Red Banyan, Evan Nierman sums up this new project: “In today’s scandal-plagued and click-driven media landscape, it is no longer a viable option for organizations to rely on passive communication strategies. Instead of merely telling the truth, companies can properly position themselves, mitigate risk and advance their goals only if they are willing to SELL the truth.”

Check out the site at www.sellthetruth.net and read the full press release, here.

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