Traditionally, public relations in South Florida has been closely associated with its primary industries – tourism and hospitality. And for good reason – Miami, Fort Lauderdale and West Palm Beach have long been known as desirable destinations for millions of visitors from around the world.

This is why the majority of public relations agencies in the region focus their expertise on luxury, hospitality and event-based PR. However, as South Florida continues to grow and diversify its economy, it is rapidly becoming an international business hotspot for startups and established brands in a variety of industries.

Today, South Florida is home to some of the most well-known and successful companies, including information technology, telecommunications and insurance providers, real estate developers and leading nonprofit organizations. Such a diverse and vibrant business environment calls for unique PR expertise – and this is exactly what Red Banyan Group offers its clients.

Specializing in strategic PR and crisis communications, Red Banyan Group works with businesses across a wide range of industries. We help organizations of all sizes engage audiences and navigate complex communications challenges that sometimes threaten their reputations.

Founded in South Florida as a crisis communications agency, Red Banyan Group possesses a fundamental understanding of this region: its unique culture and media landscape. Yet our clients include companies from across the United States and even around the world. With decades of experience, our PR and crisis management counsel has empowered our business partners to overcome difficult situations and turn crises into opportunities for success.

Connect with us and learn more about what we can do for your business. Below are a few articles with more information and helpful public relations insights from Red Banyan Group:

Managing a PR Crisis

Communicating with Employees during a Crisis

Why Every Company Should Invest in PR