By: admin On: November 04, 2014 In: Blog Comments: 0

High-end athletic apparel company Lululemon once again found itself in hot water after recently proclaiming that it was in a “new relationship” with the Dalai Lama. Intended as a...

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By: admin On: April 04, 2013 In: Blog Comments: 1

After facing an embarrassing PR crisis in recent weeks, Lululemon Athletica is now taking clearly defined steps to put “behind” it the issues surrounding the company’s too-sheer yoga pants. Lululemon announced...

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By: admin On: March 22, 2013 In: Blog Comments: 0

The latest turn of events in the Lululemon PR crisis indicate that the “pantsgate” scandal is not yet “behind” the company.  After issuing a recall on their too-sheer yoga pants...

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By: admin On: March 20, 2013 In: Blog Comments: 3

Transparency is often a key element in handling crisis communications, but ironically for Lululemon Athletica, it is transparency that has actually created the latest Lululemon PR crisis. Apparently, the...

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