25Apr
By: admin On: April 25, 2016 In: Blog, Public Relations Comments: 0

In today’s competitive job market, more and more students rely on internships to gain valuable work experience and boost their chances for landing a job after graduating. However, not...

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22Apr

Leading health and nutritional supplement manufacturer IQ Formulations was named 2016 Business of the Year by the South Florida Business Journal yesterday. IQ Formulations’ award was announced last night...

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By: admin On: April 20, 2016 In: Blog, Corporate Communications, Crisis PR, Public Relations Comments: 1

This Tuesday, Target Corp joined a long list of companies who expressed opposition to the recently passed North Carolina bill that requires transgender people to only use public restrooms...

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By: admin On: April 18, 2016 In: Blog, Corporate Communications, Crisis PR, Public Relations Comments: 0

It’s very nice when a company tries to connect with its clientele – tries to speak their language, if you will. A little effort can go a long way,...

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National mobile carrier Sprint came under fire this week after it released an ad on Tuesday, in which one of its customers referred to the company’s rival T-Mobile as...

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A brand’s reputation is its most valuable resource. This is especially true for non-profits. So when the news broke on Sunday that the International Committee of the Red Cross...

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One of the biggest data breach stories in history, the Panama Papers has taken the global news media by storm. More than 11 million confidential documents were leaked revealing...

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When it comes to crisis PR, no threat to a brand’s reputation should be taken lightly, and Campbell Soup Company recently demonstrated a perfect understanding of this concept. The...

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April’s Fool Day serves as a good reason for marketers and PR people to get a little extra creative…and often silly. However, Trader Joe’s communications department took it one...

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28Mar

Most successful companies nowadays have blogs, and with good reason – blogging is one of the most effective tools for a business to engage customers, drive traffic to its...

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