Increasingly, brand managers turn to social media to help companies and business executives connect with their audiences and establish a positive brand identity. As a result, a comprehensive social...

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12Jul

Around ten years ago, Twitter first introduced the idea of using the hashtag symbol as a means of grouping and searching for relevant content. Since then, the humble hashtag...

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Warby-Parker, an American eyewear company, recently made headlines and got tons of earned media coverage by simply being smart and creative on social media. Montana republican candidate for the...

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By: admin On: September 25, 2015 In: Blog, Media Relations Comments: 0

This past Sunday the 2015 Television Academy’s Emmy Awards returned to the living rooms of television lovers across the country. Ahead of the awards, each celebrity makes their debut...

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By: admin On: July 23, 2015 In: Blog Comments: 0

Public altercations and feuds can lead to trouble. When two high profile officials, celebrities or companies disagree, the public is most likely to take a side. The key is...

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By: admin On: July 17, 2015 In: Blog Comments: 0

Concepts are much more likely to be remembered when presented as pictures rather than as words. This is why in building political campaigns and brands, images are just as...

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By: admin On: April 18, 2013 In: Blog Comments: 0

Most of @BarackObama’s 29 million followers probably realized all along that the president himself was typically not taking time out of his busy schedule to send the tweets that...

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By: admin On: April 04, 2013 In: Blog Comments: 0

The U.S. Securities and Exchange Commission (SEC) yesterday demonstrated willingness by at least one part of the U.S. federal government to embrace the 21st century. Companies now have the OK...

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